Frequently Asked Questions

How do I choose the correct USB?

So, you’ve decided to distribute a promotional USB memory stick (also called a flash drive) to market your business. Congratulations! You’ve made an excellent decision that will come back to repay you time and time again. What you need to do now is decide what kind of USB device to give out. There are many shapes, sizes, styles, and capacities to choose from with numerous valuable features and add-ons. Now is your opportunity to custom design and build not just any USB storage device, but one that reflects and represents all that your business is and does.

Memory Size
Capacity – or memory size – is an important first consideration that has much to do with your budget. With your marketing budget, you can get a larger quantity of a smaller capacity (ie. 64 MB) USB memory stick or you can get a smaller quantity of a larger capacity (ie. 8 GB) memory stick. The deciding factor should be your target “market”.

Are you giving these out to employees, for example, or attendees at an important meeting? If so, you may want to beef up the memory so as to provide as rich and comprehensive a collection of information and resources as possible. Imagine if your entire presentation – quotes, spreadsheets, charts, and all – was reiterated 100% in a USB memory stick that your attendees could take home with them.

On the other hand, maybe you’re trying to broaden the appeal of your pre-existing product to a new market. Then, you might want as many USB devices as you can afford, including with them just enough capacity to hold your promotional message – possibly a short introductory movie, a software demo, and duplicate of the company’s website.

Added Features
Next, you’ll want to consider what features you’d like to include on your USB memory stick – again, dependent almost exclusively on your target market and intended use. One of the most valuable of such features is security software. In this time of ever-more sophisticated hackers, identity thieves, and malware purveyors, bundle in password protection software with your promotional USB device, and your recipients will be even more grateful for the gift and ever more likely to make your promotional USB memory stick a staple of their workday.

Color/Style
At some point you’ll need to consider the creative element of your promotional USB storage device. What color should it be?  Do you want multiple colors? What shape – ovular, rectangular, cylindrical? What about style? Do you want sleek and professional or sharp and edgy? Where on the spectrum between fashionable and utilitarian does your brand fall? Do you want to take it one step further and fully customize your USB device to resemble a cell phone, a capsule, a belt buckle, a spoon, a flashlight, a Zippo lighter, or something else entirely? Match your USB memory stick to your existing corporate image for the most cohesive and enduring branding effect.

Accessories
Lastly, you may also want to consider any of several accessories to include with your promotional USB memory stick. The following are some of the more popular and useful USB device accessories available:

• A USB extension cable permits you to hook a USB storage device up to a computer that has no USB access port; it attaches to the back of the computer and comes in varying sizes averaging three feet.
• Keychain clips, quick release connectors, and neck straps help keep your USB memory stick close; the more readily available your USB storage device is for people, the more they will use it. Keep your USB stick at people’s immediate disposal and and prevent them from forgetting, misplacing, or leaving behind your “can’t-do-without” promotional item.

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